Hello everyone, Soccer
season is in full swing and I figured I ought to have a say in soccer fashion. Now I really enjoy kits and all the fashion that comes with them and I just wanted to touch on some things that I always look at when piecing apart wither or not a kit is "good" or not in my opinion. Now before anything gets
started there are a couple things that I will be looking at. I will be looking at the following: identity, colour, sublimation, gradient, the collar and the history of a kit. I will also show some of my favourite kits because, why not!
Identity
The main point of a kit is
to distinguish your players from the other team's during a match. Your kit may
get the job done for a single match, (you take black and we'll take white), but
how does it stack up against every other team in the league. Can people just
look at a color pattern or maybe even a section of your kit and know that it is
your team. A very good kit is able to have fans just glance at the field or at
the television and have them know who playing without having to look up at the
score. With a good identity fans are able to identify with a color, or a
pattern and just go crazy. You wouldn't walk into Old Trafford (Manchester
United's Stadium) and see fans wearing purple or whatever they had on earlier
that day. No! You see an ocean of red! In my opinion FC Barcelona has the most
unique kit of all, at one glance you can tell who they are and guess what, it
is easy to reproduce and you can see it on the television.
Color
That brings me to my next
point. You should represent your colors that best identify with your city. I
know this may seem weird and probably a bit mental to associate such arbitrary
things such as color with a city or area of the world, but I do. So I guess I
am mental. But it is a very big thing especially to me, when the club chooses
to ignore history and identity when picking a color for a kit. That is a lot of
what goes into this Paris Saint-Germain kit. It screams France, with the
tricolor look and the vertical stripe that they have had for years, this kit
taps into Paris's identity and represents it properly I feel. Also three colors
is best. Three with two primary and an accent anything more and it just feels
messy.
Gradient
This is by far my favorite
part about kits and living in this period in time. People can do crazy things
with clothing now. They can make it change from purple to white and then to
yellow in a seamless fade. That is what I will be calling Gradient (example on
the left below) This is awesome for workout clothes and things like that, but I
have to say I am not a fan of it on a football kit. In my opinion it makes the
kit look sloppy and a bit too fake. I am a fan of crisp lines, it is like the
kit has made up it's mind on what it wants to do. Like Portugal in the 2014
World Cup, their kit was amazing. It had that fade feel while still looking
crisp. Plus you could totally see it on the television! (BONUS)
Sublimation
Now this one is tricky, it
is a lot like drinking. With a little bit it is actually kind of fun and cool
looking. In fact you might do this again sometime. It adds a bit of culture.
But with too much it is kind of gross and messy and I might puke. Now I love
sublimation, it provides something so the kit is not too boring and it looks
really cool and professional up close. But if you try to make it a key point of
the kit, there is a shocker here, you cannot see it from distance or on the
television. Here are my thoughts, it has to be done right and tastefully,
otherwise just don't bother.
History
Honestly this kit below is
my least favorite of the bunch. When you are making a kit, never and I mean
never abandon history. It is your identity.You are to not change this unless
your are re-branding or sort of moving around to discover your own identity.
This can be seen in younger leagues around the world like the MLS. Most teams
in MLS are too young to have a very significant history, but if you have one,
don't leave it. As to what I mean by moving around, I mean take for example the
San Jose Earthquakes and the Impact de Montréal. They share the same color
palate (black and blue) I will be interested to see what they do to establish
their own identity. I know San Jose recently added red to there palate, so
there is a move in the right direction. There is also a key part to adding red,
it was their uniform in the days before the MLS. See never let go of that
history.
Collar
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